Welcome to the next instalment of our Cash Flow Series, where we explore strategies to optimise your business’s cash flow. In this blog post, we’ll dive into Tip #5: Gross Margin and the importance of managing the cost of goods sold (COGS) in order to improve profitability. We’ll discuss the two key elements of managing gross margin, explore three practical steps to tackle the cost of goods sold line in your profit and loss statement (P&L), and highlight the impact and ease of implementation of these strategies.
Understanding Gross Margin
Gross margin represents the revenue generated from a sale minus the cost of goods sold. It is a crucial metric that directly impacts your profitability. Managing gross margin involves focusing on two elements: the sales price (which we have covered in earlier tips) and the cost of goods sold. By effectively managing both, you can improve your business’s financial health and cash flow.
Tackling Cost of Goods Sold (COGS)
Here are 3 things that you can do to tackle your cost of goods sold line in your P&L:
- Automate
Focus on streamlining and automating processes wherever possible. Identify tasks that can be automated, such as inventory management or order processing. Implement systems and tools that streamline workflow, reduce errors, and increase efficiency. By automating repetitive tasks, you can minimise costs associated with labour and increase productivity.
2. Long-term Contracts
Explore opportunities with reliable suppliers who may offer price improvements if you enter into long-term contracts. Negotiate favourable terms and build strong relationships with those suppliers. By securing competitive pricing, you can reduce the costs associated with acquiring raw materials or finished goods.
3. Work Your Process Flow
To gain a comprehensive understanding of your cost of goods sold, it’s important to work on your process flow. Start by writing out your processes from start to finish, identifying the steps involved in each activity. Evaluate the resources and staff required for each task, and consider any functional roles attached to completing the process. This exercise will help you identify potential bottlenecks, inefficiencies, or redundant activities that can be streamlined or eliminated. By optimising your process flow, you can reduce costs, save time, and enhance profitability.
Managing the cost of goods sold is crucial for improving your business’s gross margin and overall profitability. By automating tasks, exploring long-term contracts with suppliers for price improvements, and optimizing your process flow, you can effectively reduce costs and increase cash flow. Remember, managing COGS requires ongoing evaluation and adjustment to adapt to changing market conditions and business needs. By prioritizing efficiency and cost optimization, you can achieve sustainable growth and maximize your business’s financial health. Stay tuned for the next instalment in our Cash Flow Series, where we’ll continue exploring valuable tips for managing and improving cash flow in your business.
Head to our YouTube channel to view our Cash Flow Tip #5 video along with all the other tips in this series!

